Stay In The Moment
In the world of luxury hotels, personality goes a long way. That was the strategic insight we brought to Hotel Nikko, who wanted to bring the magic of SF to their Zen-like experience and differentiate themselves from other SF Hotels.
Hotel Nikko SF was looking for a way to differentiate themselves from the competition while establishing a positioning that would energize and inspire their entire organization, as well as prospective guests. Though Hotel Nikko has Japanese heritage, with international locations throughout the world, the Nikko San Francisco specifically needed its own unique personality.
We leaned into the notion of offering travelers a Zen–like experience, a natural fit for a Japanese Hotel. But Hotel Nikko’s Zen–like experience is mixed with bursts of San Francisco excitement. Let’s face it, in the world of luxury hotels, personality goes a long way. To convey this philosophy and offer Hotel Nikko as the perfect place to experience all that San Francisco has to offer, while nurturing yourself and focusing on whatever you need to do, we launched: “Stay in the moment.” Accompanied by a graphic time stamp, this campaign shows all the incredible things you can do (or not do) while staying at the Hotel Nikko. A fresh graphic design and clever voice helped pull together all of Hotel Nikko’s communication elements: Website, Digital Advertising, On Premise Posters, Outdoor and Print.
While it is too soon to measure business results, the Hotel’s communication elements now work together seamlessly, helping not only to communicate a sense of relaxation and order, but they actually participate in creating a "Zen with personality" feeling. Staffers are proud to bring their personal touch to creating a luxury stay with personality. And everyone appreciates the reminder to “Stay in the Moment.”