Go Small Get Big
Our mad scientist of data discovered that Honda was deceptively soft in its small SUV line. Our behavioral economist pointed out that the nation was experiencing an increased interest in small SUVs. So Baker Street went Small and got Big.
Honda Print Work
We used a super wide-angle lens to pour on the “Go Small Get Big” message in posters.
A sophisticated trend analysis isolating velocity data vs. total sales showed that Honda was not getting as much of the small SUV market as it could. Our behavioral economists revealed that the nation was becoming ever more obsessed with the small SUV idea. Opportunity was in the air.
Leaning into Hondas legendary reputation as a small car that packs a punch, we created a campaign featuring forced perspective photography as a powerful eye-popping metaphor that screams: when you Go Small with Honda, You get Big: big- time performance, economy, and flat-out fun.
Honda sales surged during our campaign periods reaching all time records for Civic, HR-V, and Fit. Our clients also report that general store traffic increased which helped them sell a boatload of Accords and Pilots as well.
“This campaign celebrated the benefits and core strengths of Honda — to offer fuel-efficient, environmentally-friendly vehicles. This effort helped deliver another very successful selling season for Honda."
Eric Van Olst, VP, Zone Sales Manager, American Honda Motor Company