Don is an inventor, data junkie, and author of The Right to Succeed™, a marketing approach guaranteed to deliver. With 20 years of client experience at Procter & Gamble in brand, category and general management, and 15 years of marketing consulting as founder and CEO of Baker Street Solutions, Don is Baker Street’s “Discovery” guru. Don’s vision for how consumer behavior is translated into predictive modeling is the basis for his extraordinary career.
At P&G he became the only marketing person in their 180-year history to be appointed a Research Fellow. He has helped build brands in virtually every type of business, from packaged goods to investment services to automotive. He is also widely sought after as an inspirational public speaker in the field of capability training.
“I’m the only Baker Streeter who has invented and sold 10,000 copies of a board game.”