If you’re going to be successful in the car business, you need a TV commercial with a cute dog. Here’s ours.
And if they’re really cute, you realize you’ve got a story that perfectly translates into any language.
And once you have them on set you have to do some OHH and POS.
Now. Can you guess which came first? The Spanish story or the English story?
You’ll have to ask Copywriter, Lesly Pyle, who was writing for both Spanish and English assignments simultaneously. This is the first time we used the same story in both our “Ask Anyone Who Owns a Honda” English campaign and our “Siempre Contigo” Hispanic campaign. You know, because dogs!
Credits, Baker Street Advertising:
Co-Chairman & CE0: Don Donovan
Co-Chairman & Founder: Jack Boland
Chief Creative Officer: Brian Bacino
Copywriter: Lesly Pyle
Art Director(s): Ken Woodard & Anne To
Producer: Brody McHugh
Account Director: Tracey Pereira
Account Coordinators: Jeremiah Michel & Max Sherwood
Broadcast Media Team: Glenn Yajko, Shelly Kalianis, Gail Belle, Cel Vital Bella
Digital Media Team: Jason Cantor/Christina Cruz
Spanish Translators: Cipriano Iguaron Y Roberto Jeffrey
Director, Brian Bacino, Baker Street Advertising
Executive Producer, Jed Mortenson, Waypoint Films
Director of Photography: Kevin Emmons
Editor: Alan Chimenti, Ntropic
Producer: Stephanie Hornish, Ntropic
Flame Artists: Ethan Chang
Colorist: Ayumi Ashley
Sound Engineer: Andy Greenberg, One Union Recording