The Giants are selling Tix Like Crazy!
Our mid year ticket promotional effort for the SF Giants, entitled “Giants Sell-a-Thon” features Sergio Romo and Brandon Belt hawk’n tickets like one of those NYC Crazy Eddie Electronics spots back in the day.
Trouble was, none of the Giant players had any idea what we were talk’n about. “Crazy Eddie”? “His Prices are insane”? Hm. Sometimes you forget just how young these players are. We had a similar experience on the The Hunter Pence — Animal House remake earlier this year. The guys were willing to play along, but had never heard of the film reference. Fortunately with YouTube and a strong internet connection at AT&T Park we were able to show Sergio and Brandon what we were going for:
A little Crazy Eddie. A little Billy Hayes. A little Shamwow. Bang!
From there, these two athlete-hams took over. And they are both naturals. Romo has proven it over the years especially with his break out “Romo Promos.” But Belt is fast becoming a scene stealer in his own right.
Just as he did in “Big Speech” when he played D Day with full on mustachioed style , B Belt put in some show stealing performances. Of course Romo, the reigning pitchman King was not about to be outdone. Enjoy the showdown.
The results are coming soon to a screen near you.
Much of this week was engrossed by the AT&T Park shoot that was scheduled for Tuesday. Rather than write about each day, for this weeks entry Ill simply write about what went into the shoot, and what I got out of it. So, here goes:
Finally the day of the big ad shoot had arrived! There had been so much buildup to filming at AT&T Park, it was surprising how quickly Tuesday snuck up on me. But I was ready to see the magic behind a BSA advertisement take place, and as always, everyone here was equally enthused to make sure everything went according to plan. After quickly getting settled, B2, Harrison, and I drove over to AT&T Park, armed with scripts, cameras, recording devices, small notes, and anything else we needed to make a quick tweak or two to the spot.
As we scrambled to prepare final congratulatory ads and posters for the 2012 World Series Champs in time for the parade, we took a moment to look back at the campaign pieces and the “Let’s get back. Together.” theme. Though the ideas were written and produced in February, long before opening day, it is astonishing how reality played out, often in ways we seemed to predict, but never really imagined.
There’s no assignment sweeter then jumping into action for the NL West Champs! But there is a bit of stress and elbow grease that goes along with popping post season corks.