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Baker Street
December 29, 2015
Brian Bacino

2015: Year In Review

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2015 — That just happened.

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Baker Street Advertising started 2015 like we usually do in odd years: creating world class work for the World Champion San Francisco Giants. We also elevated our work for Northern California Honda Dealers with our elegant, yet sometimes hilarious, “NorCal Gets It” campaign. Our “#AskAnyHondaDriver” digital films and app shattered previous earned media records. As did our #Snacktivities films created for Sun-Maid Raisins. We reached new levels of insight discovery and behavioral targeting and helped our Clients reach their goals with more mobile and digital video than ever before. Along the way we picked up Digital Agency of the Year honors at the IMA Impact15 Awards, and put a dozen more creative awards on the shelf honoring 2014’s work.

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But before we hurt a collective rotator cuff patting ourself on the back, we must give props and salutations to our imaginative, bold thinking Client partners who push us, challenge us, and at times take great leaps of faith with us to achieve work we are all proud of. And last but not least, we owe thanks to our production partners: producers, cameramen, editors, fx magicians, colorists, sound engineers, photographers, animators, printers, and, of course, crew and bartenders. We hope you all are as proud of the work as we are:

(HD is worth the wait.)

Brian Bacino, Creative Chief B2, Honda, SF Giants, Sports, Sports Marketing

October 11, 2015
Brian Bacino

New Hondas For All

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The most innovative aspect of our new integrated campaign for Honda is…we made the whole thing up!
Using our proprietary Discovery technique we unearthed a brand new insight that resulted in a brand new sales event targeted to people who were NOT THINKING of a brand new car. We targeted used car shoppers with a remarkable fact: Hondas are currently priced so low, there’s no reason to consider used. Couple that with the psychology of giving your child the safest, most reliable option, and you’ve got yourself a W.

TV Spot 1 “Cannonball” :30


TV Spot 2 “Cheeseburger” :30

Social Video 1 “Diving Kid” :10

Social Video 2 “New vs. Used” :10
 

POP:

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Credits, Baker Street Advertising:

President: Jack Boland
Chief Strategy Officer: Don Donovan
Chief Creative Officer (TV/Print/Social): Brian Bacino
Art Director (TV/Print/Web/Social): Corey Stolberg
Copywriter (TV/Print/Web/Social): Bob Dorfman
Producer (TV): Brody McHugh
Behind-The-Scenes Photographer: Lesly Pyle
Editor (Social): Harrison Chapman
Group Account Director: Dan Nilsen
Senior Account Executive: Megan Boland
Production (Print): Jeff Teator

12004123_964756916916216_2387784244411960261_nAbove Water Diver: Rick Pomi (does his own stunts).

Below Water Diver: Harrison Chapman (does whatever it takes to get the shot.)



Credits, TV Production:

Director, Brian Bacino, Baker Street Advertising
Executive Producer, Mark Dwyer, Dwyer Productions
DP: Kevin Emmons
Editor: Michael Pickman-Thoon, Rough House Editorial
Colorist: Roger Krakow, Rough House Editorial
Post Producer: Todd Lindow, Rough House Editorial
Motion Graphics: Eric Stafford, Rough House Editorial
Audio Engineer: Andy Greenberg, One Union

Underwater B-Cam Operator, Harrison Chapman, Baker Street Advertising

Brian Bacino, Creative Chief B2, Honda

September 28, 2015
Lesly Pyle

What Happened in Vegas

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What happens in Vegas, stays in Vegas. Unless you win big. In which case you scream it from the rooftops. Baker Street Advertising won Agency of the Year at the Internet Marketing Association’s IMPACT15 digital marketing conference.

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When two of our leaders were invited to be keynote speakers at IMPACT15 in Las Vegas, we had no idea how far this ride would take us. We were honored to have our President and Founder, Jack Boland, and our Creative Chief, Brian Bacino, repping on the main stage. They presented “Together We’re Giant,” a dive into digital sports marketing, alongside our client Tom McDonald, the SVP of Marketing at the San Francisco Giants.

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And Don Donovan AKA the “Sherlock Holmes of Big Data” AKA our Chief Strategy Officer, presented “Cracking the Code of Big Data” in a breakout session. Other speakers included executives from global behemoths like Barnes & Noble Education, Oracle Data Cloud and Evite. So, yeah, we were already stoked to be a part of it.

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But little did we know that more things to celebrate were coming our way. In addition to winning Digital Agency of the Year, Baker Street Advertising also took home four more IMPACT15 trophies— in four distinct social media categories for three of our clients: the San Francisco Giants, Northern California Honda Dealers and Sun-Maid.

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Community Engagement Leadership Award

San Francisco Giants: “Big Speech” as seen below:

Best Use of Twitter
San Francisco Giants: “Together We’re Giant”

Facebook Customization Award
Northern California Honda Dealerships: “#AskAnyHondaDriver Testimonial Campaign”

YouTube Informational Award
Sun-Maid Raisins: “Snacktivities”

Check out the case study videos for the three winners listed above here.

So how do we think it happened?

BSA’s President, Jack Boland, says it’s this: ““Our approach to marketing and our mantra is: Discovery. Creativity. Proof. From insight to strategically-sound creative to concrete results, winning these awards is a testament to our unique model.””

BSA’’s Chief Creative Officer, Brian Bacino, adds ““This show is about getting results. Which we did, but I also think the judges couldn’t resist falling in love with the creative.””

Fellas, your staff agrees. And couldn’t be more excited about it.

Here’s a little more info on the Internet Marketing Association (IMA) and IMPACT15:

IMPACT15 is a three-day global conference focused on how to get your customer’s attention through innovation.

IMA is one of the fastest growing Internet marketing groups in the world, with more than 1,000,000 professional members in fields including sales, marketing, business ownership, programming and creative development. It provides a platform where proven Internet marketing strategies are demonstrated and shared to increase members’ value to their organizations. www.imanetwork.org

Accolades, Awards, Brian Bacino, Creative Chief B2, Honda, SF Giants, Sports, Sports Marketing

September 1, 2015
Brian Bacino

#AskAnyHondaDriver Testimonial Film Series

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In the game of happiness, Honda owners are winning. Ironically (perhaps) they are kicking the well-appointed butts of BMW, Audi, and Mercedes drivers in the loving-their-car-as- well-as-their-life department. Besides hearing epic Honda stories, we met the best people on earth. Maybe because an authentic, quality automobile attracts authentic, quality people. See for yourself by viewing our film project here: #AskAnyHondaDriver

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Credits, Baker Street Advertising:

Chief Creative Officer: Brian Bacino
Senior Copywriter: Robert Leon
Senior Art Director: Sarah Inglis
Producer: Brody McHugh
President: Jack Boland
Chief Strategy Officer: Don Donovan
Group Account Director: Dan Nilsen
Senior Account Executive: Megan Boland

Credits, Production:

Director, Brian Bacino, Baker Street Advertising
Producer, Jed Mortenson, Waypoint Films
DP: Kevin Emmons
Editor: Michael Pickman-Thoon and Leif Salvesen, Rough House Editorial
Colorist: Roger Krakow, Rough House Editorial
Post Producer: Todd Lindow, Rough House Editorial
Motion Graphics and Compositing: Eric Stafford, Rough House Editorial
Assistant Editor and Compressionist: Elijiah Pahati
Audio Mixer: Matt Zipkin, One Union

Brian Bacino, Creative Chief B2, Honda

June 10, 2015
Brian Bacino

Start Your Summer with Honda

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Once upon a time, the end of school was the greatest moment of the year.

The feeling of freedom, no more teachers, no more homework…cue the Alice Cooper!

TV Spot:

Unless of course you’re a parent, then the end of school means the beginning of dealing with your little darlings 24/7.  

This classic dichotomy of emotions between kids and parents at the end of the school year drives this month’s Honda Start Your Summer sales event.

TV, online, POP, and social media videos have fun with kids and parents and the brilliant deals available on Hondas.

Enjoy, be you kid or parent.

Social Videos:

POP:

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Credits, Baker Street Advertising:

President: Jack Boland
Chief Strategy Officer: Don Donovan
Chief Creative Officer (TV/Print/Social): Brian Bacino
Art Director (TV/Print/Web/Social): Corey Stolberg
Copywriter (TV/Print/Web/Social): Bob Dorfman
Producer (TV): Brody McHugh
Copywriter (Social): Lesly Pyle
Cameraman/Editor (Social): Harrison Chapman
Group Account Director: Dan Nilsen
Senior Account Executive: Megan Boland
Production (Print): Jeff Teator

Credits, TV Production:

Director, Brian Bacino, Baker Street Advertising
Executive Producer, Mark Dwyer, Dwyer Productions
DP: Kevin Emmons
Editor: Michael Pickman-Thoon, Rough House Editorial
Colorist: Roger Krakow, Rough House Editorial
Post Producer: Todd Lindow, Rough House Editorial
Motion Graphics: Eric Stafford, Rough House Editorial
Audio Engineer: Andy Greenberg, One Union

Brian Bacino, Creative Chief B2, Honda

April 9, 2015
Brian Bacino

SF Giants 2015 TV Campaign

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This week at SF Giants Media Day, Baker Street’s epic and sometimes hilarious campaign debuted. Here’s a look at most (13 — and there are a couple surprises still to be revealed) of our TV spots.

The launch spot, “One Giant Moment” came from the imagination of a man who didn’t know what a baseball was before hanging out with Baker Street.
But after a few years and a couple of parades, Ken Woodard became part of the Together generation. And his passion for the SF Giants and his personal observation of what we all went through that night during game 7 of the 2014 World Series became this epic film.
Not sure what I’m more proud of, directing this classic idea or turning Ken Woodard into a rabid Giants fan.

Baker Street Advertising Credits:
President: Jack Boland
Chief Creative Officer: Brian Bacino
Chief Strategy Officer: Don Donovan
Art Directors: Ken Woodard, Corey Stolberg, Carrie Ammermann, Sarah Inglis
Copywriters: Brian Bacino, Bob Dorfman, Robert Leon

Creative Manager: Lesly Pyle

Senior Account Manager: Viviana Bustillo-Aruca

Editor: Harrison Chapman

Production Credits:
Director/Interviewer: Brian Bacino
DP: Cliff Trainor
EP: Mark Dwyer
Editor: Jessie Boots, Ntropic
Color: Marshall Plante, Ntropic
Flame Artist: Maya Korenwasser, Ntropic
Motion Graphics Artist: Aaron Townsend, Ntropic
Production Assistant: Gillen Burch, Ntropic
Producer: Will Mok, Ntropic
Audio Engineer: Matt Wood, One Union
Music: Dvorák: Symphony No. 9
MLB Footage: SFG Productions

Brian Bacino, Creative Chief B2