Funny how the idea for our latest Honda initiative came about: listening.
What a concept: listening to your clients as they discuss the issues facing their business. It’s something we do with our Honda and Acura clients once a month. And more times than not, by not talking too much, and letting our board members hash out their business challenges, we walk away with a boatload of new ideas for strategic initiatives and marketing programs that were never on the plan.
We investigate your market, discover opportunities, and create multi media advertising messages and content that makes your brand grow. And well prove it.
From the desk of the Creative Chief:
Day 1. Well, day 233 actually for me, but weve been busy with the Giants and Honda and Acura and getting ready to get busy. And as we re-launch the Baker St brand and site, we have the chance to shine a light on what is brilliant about this agencys approach and infuse it with a revived commitment to creative intensity.
You are not going to believe what we pulled off in just a few hours for just a few dollars for our Northwest Honda Dealers’ Endless Summer Sales Event.
temp link just so you can see it: http://www.samplistic.com/ftp/Honda_Dogs_768x576_h264.mov
In order to dramatize Honda’s legendary dependability and the fact that once you buy a Honda the savings keep going, we featured a woman, the charming Amanda Holt, and her puppy, Killer, going through 5 years of seasons with stylish flair thanks to the extraordinary effort of our wardrobe and stylist team. To get this done the team had to create 100 outfit combinations that take us through the 4 seasons, 5 times, all while showing the subtle transitions of style and position that our star Honda driver, Amanda, would naturally go through. The trick was the changes had to happen every 4 minutes to meet our shoot schedule limitations.
The ratings were huge, the drama compelling, and Team USAs medal haul led the world. But now that the London Games are over, and most Americans return to ignoring swimmers, sprinters and gymnasts for the next four years, do any of our athletes have what it takes to stay golden on Madison Avenue? (more…)