The best part of working for a small agency is that you develop the “do it yourself” mentality. It’s amazing how much further you can make a budget go if you create with your own hands and cameras.
Once you resolve that you have to physically create the assets yourself, suddenly you figure it out. We no longer accept that a film will be too expensive to make. We scoff when a stock film or photo search disappoints. We just grab our 5D’s and Go Pros and jump in. And in the case of our latest work for the Kraft Fight Hunger Bowl, played at AT&T Park, that’s exactly what we did. We jumped in the bay.