Hotel Nikko Archives - Baker Street
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Baker Street
December 27, 2019
Brian Bacino

Look What Santa Left Under The Baker Street Tree!

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Four Gold Communicators, and a Silver Telly, which is ironically the top Telly, despite its hue, and 4 Bronze Tellys, which are actually second place, along with another Communicator of Distinction.

Complicated and perhaps meaningless, but it gives us a chance to celebrate the creative we are proud of and the people that helped make it. So without further ado, the winners:

1. Honda “Gingerbread Man” :30 TV Spot

— Gold Communicator Winner | Category: Use of Animation

— Bronze Telly of Distinction Winner | Category: Automotive Advertising

We certainly were not the first to employ a gingerbread man as a spokes-character, but matching Honda’s legendary safety features and gas mileage to the primal survival of a gingerbread man fearing a cannibalistic demise…well, that earned top honors.

2. NCAA College Football National Championship “Guess Who’s Coming” :30 TV Spot

— Silver Telly of Excellence (Top Award) Winner | Category: Best TV Commercial

We gamified last year’s College Football Playoff National Championship game by creating an iconic, interactive billboard that invited fans to make predicitons. Then we filmed it. Then we got this cool trophy.

3. Honda “Dream Commute” :30 TV Spot

— Gold Communicator Winner | Category: Best Use of Animation

— Bronze Telly of Distinction Winner | Category: Best Use of Animation

The animation from our friends at Bent in Portland won the awards, but the song, “Shaboom” performed by the Chords stole the show, along with a clever story from the Bakers.

4. Honda “Time Machine” :30 TV Spot

— Silver Communicator Winner | Category: Best Copywriting

— Bronze Telly of Distinction Winner | Category: Best Copywriting

The dumbest metaphor of the year — that Honda’s “No Payments for 90 Days” sale was the equivalent of a magic time machine, earned top writing honors with the judges. So dumb.

5. Honda Hispanic “Siempre Contigo” :30 TV Campaign

— Gold Communicator Winner | Category: Best TV Campaign: “Antonio’s” :30, “Floaties” :30, and “Missing Monkey” :30

Our Hispanic brand campaign for Honda, translates to “Always with You” and has resulted in category-defying sales results for the last 4 years. Our latest three chapters tapping into emotional truths among Hispanic families earned gold from the American judges.

6. Hotel Nikko “Stay in the Moment” Campaign

— Gold Communicator Campaign Winner | Category: Best Print, Outdoor, and In-Hotel Print & Poster Series Campaigns

Hotel Nikko offers a Zen-like experience — they pride themselves in providing guests an elevated level of service that never calls attention to itself. We want our guests to enjoy their experience without distraction, inviting them to “Stay in the Moment.”

National Geographic Campaign: UK Audience

Out-Of-Home Posters to Promote Restaurant ANZU

In-Hotel Print & Poster Series

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1. Honda “Gingerbread Man” :30 Credits

Baker Street Advertising Credits:
President: Jack Boland
Chief Strategy Officer: Don Donovan
Chief Creative Officer: Brian Bacino
Copywriter: Michael Williams
Art Director: Sarah Inglis
Producer: Brody McHugh
Social Media Video Editor/Copywriter: Harrison Chapman
Social Media Animator: Xavier Li
Creative Manager/Social Media Copywriter: Lesly Pyle
Senior Strategist: Howie Leibach
Group Account Director: Dan Nilsen
Account Supervisor: Christine Rodriguez
Senior Account Executive: Megan Boland
Senior Account Executive: Lisa Coonts
Media Director: Glenn Yajko
Media Broadcasting Supervisor: Sheila Taylor
Media Supervisor: Jena Benzel
Senior Broadcast Buyers: Shelly Kalianis/Cel Vital Bella

Production Credits:
Director: Brian Bacino, Baker Street Advertising
Executive Producer: Jed Mortenson, Waypoint Films
Director of Photography: Kevin Emmons
Line Producer: Kevin Hayes
Colorist: Roger Krakow, Rough House Editorial
Audio Mixer: Andy Greenberg, One Union Recording

Animation Production Credits:
Animation Director: Joshua Cox, Bent Image Lab Partner/Executive Producer: Ray DiCarlo, Bent Image Lab
Producers: Brianna Vitale, Bent Image Lab
Editor: Brent Heise, Bent Image Lab

2. NCAA College Football National Championship “Guess Who’s Coming” :30 Credits

Baker Street Advertising Credits:
President: Jack Boland
Chief Strategy Officer: Don Donovan
Chief Creative Officer: Brian Bacino
Copywriter: Bob Dorfman
Art Directors: Corey Stolberg/Jason Wong
Producer: Brody McHugh
Creative Manager: Lesly Pyle
Design Studio and Production Manager: Jeff Teator
Group Account Director: Dan Nilsen
Account Supervisor: Nick Spillner
Media Director: Glenn Yajko
Media Supervisor: Jena Benzel
Senior Broadcast Buyers: Shelly Kalianis/Cel Vital Bella

Production Credits:
Director: Brian Bacino
Executive Producer: Michael Pickman-Thoon, Rough House Editorial
Director of Photography: Cliff Traiman, Little Giant Lighting & Grip
Editor: Michael Pickman-Thoon, Rough House Editorial
Colorist: Roger Krakow, Rough House Editorial
Motion Graphics: Eric Stafford, Rough House Editorial
Post Producer: James Hagedorn, Rough House Editorial
Audio Mixer: Jeremiah Moore, Rough House Editorial

3. Honda “Dream Commute” :30 Credits

Baker Street Advertising Credits:
President: Jack Boland
Chief Strategy Officer: Don Donovan
Chief Creative Officer: Brian Bacino
Copywriter: Harrison Chapman
Art Director: Sarah Inglis
Producer: Brody McHugh
Social Media Animator: Xavier Li
Creative Manager: Lesly Pyle
Senior Strategist: Howie Leibach
Group Account Director: Dan Nilsen
Account Supervisor: Christine Rodriguez
Senior Account Executive: Lisa Coonts
Media Director: Glenn Yajko
Media Broadcasting Supervisor: Sheila Taylor
Media Supervisor: Jena Benzel
Senior Broadcast Buyers: Shelly Kalianis/Cel Vital Bella

Production Credits:
Directors: Solomon Burbridge and Joshua Cox, Bent Image Lab
Executive Producer: Ray Di Carlo, Bent Image Lab
Director of Photography: Kevin Fletcher, Bent Image Lab
Editor: Brent Heise, Bent Image Lab
Colorist: Roger Krakow, Rough House Editorial
Motion Graphics: Eric Stafford, Rough House Editorial
Post Producer: Michael Pickman-Thoon, Rough House Editorial
Audio Mixer: Andy Greenberg, One Union Recording

4. Honda “Time Machine” :30 Credits

Baker Street Advertising Credits:
President: Jack Boland
Chief Strategy Officer: Don Donovan
Chief Creative Officer: Brian Bacino
TV Copywriter: Brian Bacino

Art Director (All Media): Sarah Inglis
Radio & Social Media Copywriter/Social Video Editor: Harrison Chapman
Producer: Brody McHugh
Creative Manager/Script Supervisor: Lesly Pyle
Group Account Director: Dan Nilsen
Associate Account Director: Christine Rodriguez
Account Supervisor: Megan Boland
Media Director: Glenn Yajko
Media Broadcasting Supervisor: Sheila Taylor
Media Supervisor: Jena Benzel
Senior Broadcast Buyers: Shelly Kalianis/Cel Vital Bella

Production Credits:
Director: Brian Bacino, Baker Street Advertising
Executive Producer: Jed Mortenson, Waypoint Films
Director of Photography: Kevin Emmons
Line Producer: Kevin Hayes
Editor: Michael Pickman-Thoon, Rough House Editorial
Colorist: Roger Krakow, Rough House Editorial
Graphics: Eric Stafford, Rough House Editorial
Audio Mixer: Andy Greenberg, One Union Recording

5. Honda Hispanic “Siempre Contigo” Credits

Credits, Baker Street Advertising:
President: Jack Boland
Chief Strategy Officer: Don Donovan
Chief Creative Officer: Brian Bacino
Copywriter: Claudio Martinez-Valle
Art Director: Ken Woodard
Producer: Brody McHugh
Creative Manager: Lesly Pyle
Group Account Director: Dan Nilsen
Associate Account Director: Christine Rodriguez
Senior Account Executive: Megan Boland
Senior Strategist: Howie Leibach
Media Broadcasting Supervisor: Sheila Taylor
Senior Broadcast Buyers: Shelly Kalianis/Cel Vital Bella

Credits, Production:
Director, Brian Bacino, Baker Street Advertising
Executive Producer, Jed Mortenson, Waypoint Films
Director of Photography: Kevin Emmons
Editor: Alan Chimenti, Ntropic
Producer: Tamara Treu, Ntropic
Senior Flame Artist: Amanda Amalfi, Ntropic
Sound Engineer: Andy Greenberg, One Union Recording

6. Hotel Nikko “Stay in the Moment” Credits

Client Credits:
VP/General Manager: Anna Marie Presutti
Director of Marketing and Revenue Strategy: Jeanne Ferrari
Associate Director of Marketing: Dani Ortega

Agency Credits:
President: Jack Boland
Chief Strategy Officer: Don Donovan
Chief Creative Officer/Copywriter: Brian Bacino
Art Director: Ken Woodard
Copywriter: Lesly Pyle
Design Studio and Production Manager: Jeff Teator
Senior Strategist: Howie Leibach
Account Supervisor: Nick Spillner
Senior Account Executive: Juliana King

Accolades, Automotive Marketing, Awards, Baker Streeters, Brian Bacino, Creative Chief B2, Holiday Advertising, Honda, Hotel Nikko, Sports, Sports Marketing, Uncategorized

November 11, 2018
Lesly Pyle

Stay In the Moment at Hotel Nikko

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Hotel Nikko challenged Baker Street to convey the hotel’s Zen-like experience in a way that would differentiate them from the other 4-star properties in San Francisco. Convincing people to stop and smell the roses in a society that moves at the speed of life, even while on vacation, is no small task.

Animated GIF - Find & Share on GIPHY

Hotel Nikko San Francisco Restaurant Anzu GIF - Find & Share on GIPHY

So we dug deep during our Discovery research phase and uncovered this truth: “In the world of luxury hotels, personality goes a long way.” This insight drove the thinking behind the “Stay in the Moment” campaign we created that’s anchored by a graphic time stamp. This stamp is a reoccurring device marking every metaphorical magic moment during a guest’s stay.

We refreshed Hotel Nikko’s website and added an extra dimension to the time stamp, making it a real-time clock. The home page appears like a live video feed as though the viewer is watching what’s happening at the Hotel Nikko at any given moment.

We also designed it to be completely responsive with a mobile-first UI/UX.

In the print world, the time stamp works as a static lock-up, freezing the moment in time. Like in these magazine ads we created specifically to entice British tourists.

As well as this Print and Poster Series strategically-placed around the property to create allure for a uniquely Nikko offering. The series works as a one-two punch, with one image showcasing an actual amenity and the other with a more conceptual graphic.

And who doesn’t love a nice surprise and delight “Do Not Disturb” door tag?

We also made some brochures that are, well, worth your time.

And here’s who literally Stayed In the Moment to make it all happen.

Clients:
VP/General Manager: Anna Marie Presutti
Director of Marketing and Revenue Strategy: Jeanne Ferrari
Associate Director of Marketing: Dani Ortega

Agency:
President: Jack Boland
Chief Creative Officer/Copywriter: Brian Bacino
Chief Strategy Officer: Don Donovan
Art Director: Ken Woodard
Copywriter: Lesly Pyle
Design Studio and Production Manager: Jeff Teator
Senior Strategist: Howie Leibach
Account Supervisor: Nick Spillner
Senior Account Executive: Juliana King

Branding, Brian Bacino, Hotel Nikko, Uncategorized