© Copyright 2020
Baker Street
December 27, 2019
Brian Bacino

Look What Santa Left Under The Baker Street Tree!

By:

Four Gold Communicators, and a Silver Telly, which is ironically the top Telly, despite its hue, and 4 Bronze Tellys, which are actually second place, along with another Communicator of Distinction.

Complicated and perhaps meaningless, but it gives us a chance to celebrate the creative we are proud of and the people that helped make it. So without further ado, the winners:

1. Honda “Gingerbread Man” :30 TV Spot

— Gold Communicator Winner | Category: Use of Animation

— Bronze Telly of Distinction Winner | Category: Automotive Advertising

We certainly were not the first to employ a gingerbread man as a spokes-character, but matching Honda’s legendary safety features and gas mileage to the primal survival of a gingerbread man fearing a cannibalistic demise…well, that earned top honors.

2. NCAA College Football National Championship “Guess Who’s Coming” :30 TV Spot

— Silver Telly of Excellence (Top Award) Winner | Category: Best TV Commercial

We gamified last year’s College Football Playoff National Championship game by creating an iconic, interactive billboard that invited fans to make predicitons. Then we filmed it. Then we got this cool trophy.

3. Honda “Dream Commute” :30 TV Spot

— Gold Communicator Winner | Category: Best Use of Animation

— Bronze Telly of Distinction Winner | Category: Best Use of Animation

The animation from our friends at Bent in Portland won the awards, but the song, “Shaboom” performed by the Chords stole the show, along with a clever story from the Bakers.

4. Honda “Time Machine” :30 TV Spot

— Silver Communicator Winner | Category: Best Copywriting

— Bronze Telly of Distinction Winner | Category: Best Copywriting

The dumbest metaphor of the year — that Honda’s “No Payments for 90 Days” sale was the equivalent of a magic time machine, earned top writing honors with the judges. So dumb.

5. Honda Hispanic “Siempre Contigo” :30 TV Campaign

— Gold Communicator Winner | Category: Best TV Campaign: “Antonio’s” :30, “Floaties” :30, and “Missing Monkey” :30

Our Hispanic brand campaign for Honda, translates to “Always with You” and has resulted in category-defying sales results for the last 4 years. Our latest three chapters tapping into emotional truths among Hispanic families earned gold from the American judges.

6. Hotel Nikko “Stay in the Moment” Campaign

— Gold Communicator Campaign Winner | Category: Best Print, Outdoor, and In-Hotel Print & Poster Series Campaigns

Hotel Nikko offers a Zen-like experience — they pride themselves in providing guests an elevated level of service that never calls attention to itself. We want our guests to enjoy their experience without distraction, inviting them to “Stay in the Moment.”

National Geographic Campaign: UK Audience

Out-Of-Home Posters to Promote Restaurant ANZU

In-Hotel Print & Poster Series

_________________________________________________

1. Honda “Gingerbread Man” :30 Credits

Baker Street Advertising Credits:
President: Jack Boland
Chief Strategy Officer: Don Donovan
Chief Creative Officer: Brian Bacino
Copywriter: Michael Williams
Art Director: Sarah Inglis
Producer: Brody McHugh
Social Media Video Editor/Copywriter: Harrison Chapman
Social Media Animator: Xavier Li
Creative Manager/Social Media Copywriter: Lesly Pyle
Senior Strategist: Howie Leibach
Group Account Director: Dan Nilsen
Account Supervisor: Christine Rodriguez
Senior Account Executive: Megan Boland
Senior Account Executive: Lisa Coonts
Media Director: Glenn Yajko
Media Broadcasting Supervisor: Sheila Taylor
Media Supervisor: Jena Benzel
Senior Broadcast Buyers: Shelly Kalianis/Cel Vital Bella

Production Credits:
Director: Brian Bacino, Baker Street Advertising
Executive Producer: Jed Mortenson, Waypoint Films
Director of Photography: Kevin Emmons
Line Producer: Kevin Hayes
Colorist: Roger Krakow, Rough House Editorial
Audio Mixer: Andy Greenberg, One Union Recording

Animation Production Credits:
Animation Director: Joshua Cox, Bent Image Lab Partner/Executive Producer: Ray DiCarlo, Bent Image Lab
Producers: Brianna Vitale, Bent Image Lab
Editor: Brent Heise, Bent Image Lab

2. NCAA College Football National Championship “Guess Who’s Coming” :30 Credits

Baker Street Advertising Credits:
President: Jack Boland
Chief Strategy Officer: Don Donovan
Chief Creative Officer: Brian Bacino
Copywriter: Bob Dorfman
Art Directors: Corey Stolberg/Jason Wong
Producer: Brody McHugh
Creative Manager: Lesly Pyle
Design Studio and Production Manager: Jeff Teator
Group Account Director: Dan Nilsen
Account Supervisor: Nick Spillner
Media Director: Glenn Yajko
Media Supervisor: Jena Benzel
Senior Broadcast Buyers: Shelly Kalianis/Cel Vital Bella

Production Credits:
Director: Brian Bacino
Executive Producer: Michael Pickman-Thoon, Rough House Editorial
Director of Photography: Cliff Traiman, Little Giant Lighting & Grip
Editor: Michael Pickman-Thoon, Rough House Editorial
Colorist: Roger Krakow, Rough House Editorial
Motion Graphics: Eric Stafford, Rough House Editorial
Post Producer: James Hagedorn, Rough House Editorial
Audio Mixer: Jeremiah Moore, Rough House Editorial

3. Honda “Dream Commute” :30 Credits

Baker Street Advertising Credits:
President: Jack Boland
Chief Strategy Officer: Don Donovan
Chief Creative Officer: Brian Bacino
Copywriter: Harrison Chapman
Art Director: Sarah Inglis
Producer: Brody McHugh
Social Media Animator: Xavier Li
Creative Manager: Lesly Pyle
Senior Strategist: Howie Leibach
Group Account Director: Dan Nilsen
Account Supervisor: Christine Rodriguez
Senior Account Executive: Lisa Coonts
Media Director: Glenn Yajko
Media Broadcasting Supervisor: Sheila Taylor
Media Supervisor: Jena Benzel
Senior Broadcast Buyers: Shelly Kalianis/Cel Vital Bella

Production Credits:
Directors: Solomon Burbridge and Joshua Cox, Bent Image Lab
Executive Producer: Ray Di Carlo, Bent Image Lab
Director of Photography: Kevin Fletcher, Bent Image Lab
Editor: Brent Heise, Bent Image Lab
Colorist: Roger Krakow, Rough House Editorial
Motion Graphics: Eric Stafford, Rough House Editorial
Post Producer: Michael Pickman-Thoon, Rough House Editorial
Audio Mixer: Andy Greenberg, One Union Recording

4. Honda “Time Machine” :30 Credits

Baker Street Advertising Credits:
President: Jack Boland
Chief Strategy Officer: Don Donovan
Chief Creative Officer: Brian Bacino
TV Copywriter: Brian Bacino

Art Director (All Media): Sarah Inglis
Radio & Social Media Copywriter/Social Video Editor: Harrison Chapman
Producer: Brody McHugh
Creative Manager/Script Supervisor: Lesly Pyle
Group Account Director: Dan Nilsen
Associate Account Director: Christine Rodriguez
Account Supervisor: Megan Boland
Media Director: Glenn Yajko
Media Broadcasting Supervisor: Sheila Taylor
Media Supervisor: Jena Benzel
Senior Broadcast Buyers: Shelly Kalianis/Cel Vital Bella

Production Credits:
Director: Brian Bacino, Baker Street Advertising
Executive Producer: Jed Mortenson, Waypoint Films
Director of Photography: Kevin Emmons
Line Producer: Kevin Hayes
Editor: Michael Pickman-Thoon, Rough House Editorial
Colorist: Roger Krakow, Rough House Editorial
Graphics: Eric Stafford, Rough House Editorial
Audio Mixer: Andy Greenberg, One Union Recording

5. Honda Hispanic “Siempre Contigo” Credits

Credits, Baker Street Advertising:
President: Jack Boland
Chief Strategy Officer: Don Donovan
Chief Creative Officer: Brian Bacino
Copywriter: Claudio Martinez-Valle
Art Director: Ken Woodard
Producer: Brody McHugh
Creative Manager: Lesly Pyle
Group Account Director: Dan Nilsen
Associate Account Director: Christine Rodriguez
Senior Account Executive: Megan Boland
Senior Strategist: Howie Leibach
Media Broadcasting Supervisor: Sheila Taylor
Senior Broadcast Buyers: Shelly Kalianis/Cel Vital Bella

Credits, Production:
Director, Brian Bacino, Baker Street Advertising
Executive Producer, Jed Mortenson, Waypoint Films
Director of Photography: Kevin Emmons
Editor: Alan Chimenti, Ntropic
Producer: Tamara Treu, Ntropic
Senior Flame Artist: Amanda Amalfi, Ntropic
Sound Engineer: Andy Greenberg, One Union Recording

6. Hotel Nikko “Stay in the Moment” Credits

Client Credits:
VP/General Manager: Anna Marie Presutti
Director of Marketing and Revenue Strategy: Jeanne Ferrari
Associate Director of Marketing: Dani Ortega

Agency Credits:
President: Jack Boland
Chief Strategy Officer: Don Donovan
Chief Creative Officer/Copywriter: Brian Bacino
Art Director: Ken Woodard
Copywriter: Lesly Pyle
Design Studio and Production Manager: Jeff Teator
Senior Strategist: Howie Leibach
Account Supervisor: Nick Spillner
Senior Account Executive: Juliana King

Accolades, Automotive Marketing, Awards, Baker Streeters, Brian Bacino, Creative Chief B2, Holiday Advertising, Honda, Hotel Nikko, Sports, Sports Marketing, Uncategorized

October 30, 2018
Brian Bacino

Stupid Fresh Time Machine Idea for Honda

By:

OK, this is the dumbest thing we’ve ever done for Honda. I think it’s my favorite.

Tasked with a straight-forward, shout-from-the-rooftops brief: “buy any new Honda now and pay nothing for 90 Days,” we created this clever notion that for a limited time, Hondas are like magic time machines.

Which, of course, means you can buy a Honda today and have enough time to grow ridiculous beards, hairstyles and give birth to your baby before you have to pay.

We imagined 90 days passing before your eyes, but rather than invest in special effects, we went with dumb jump cuts that make you smile. No matter how many times we see the joke, it’s a smile and a reminder that you can get any new Honda right now and pay nothing for 90 days.

We had some fun with our social messaging too, including the best Facebook header ever, if you like wagging dog tails:

Facebook Cover Video:

Social Media Social GIF: Civic

Social Media Social GIF: Accord

Social Media Social GIF: CR-V

Social Media Social GIF: Kelley Blue Book

And one of our better radio spots of the year was inspired by the most famous time machine ever — The DeLorean.

Baker Street Advertising Credits:
President: Jack Boland
Chief Creative Officer: Brian Bacino
Chief Strategy Officer: Don Donovan
TV Copywriter: Brian Bacino
Art Director (All Media): Sarah Inglis
Radio & Social Media Copywriter/Social Video Editor: Harrison Chapman
Producer: Brody McHugh
Creative Manager/Script Supervisor: Lesly Pyle
Group Account Director: Dan Nilsen
Associate Account Director: Christine Rodriguez
Account Supervisor: Megan Boland
Media Director: Glenn Yajko
Media Broadcasting Supervisor: Sheila Taylor
Media Supervisor: Jena Benzel
Senior Broadcast Buyers: Shelly Kalianis/Cel Vital Bella

Production Credits:
Director: Brian Bacino, Baker Street Advertising
Executive Producer: Jed Mortenson, Waypoint Films
Director of Photography: Kevin Emmons
Line Producer: Kevin Hayes
Editor: Michael Pickman-Thoon, Rough House Editorial
Colorist: Roger Krakow, Rough House Editorial
Graphics: Eric Stafford, Rough House Editorial
Audio Mixer: Andy Greenberg, One Union Recording

Accolades, Awards, Brian Bacino, Creative Chief B2, Honda, Uncategorized

October 9, 2018
Jena Benzel

This just in…Baker Street Advertising Snags SMARTIE for Hispanic Mobile Media Effort

By:

Baker Street’s multi-channel Siempre Contigo Hispanic Media effort for Honda continues to get attention, this time winning a SMARTIE Award for outstanding Mobile Amplification and Location-Based Targeting.

Check out the award video, created by our partners, Clear Channel OOH, to see how our Media Bakers are blending cutting-edge mobile technology and old school Out Of Home to create dramatic results.

OOH Board | Odyssey

OOH Board | CR-V

Before winning the SMARTIE Award, Baker Street’s media caught the eye of Dealer Marketing Magazine in this article that appeared in our blog post from July 2018.

Credits, Baker Street Advertising:
President: Jack Boland
Media Director: Glenn Yajko
Media Supervisor: Jena Benzel
Chief Strategy Officer: Don Donovan
Chief Creative Officer: Brian Bacino
Art Director: Ken Woodard
Group Account Director: Dan Nilsen
Associate Account Director: Christine Rodriguez
Account Supervisor: Megan Boland

Accolades, Awards, Baker Streeters, Digital Marketing, Honda, Uncategorized

August 2, 2018
Brian Bacino

It Takes a Village to Raise a Trophy

By:

It takes a village to raise a trophy – a village of dedicated, creative thinkers in every department – planning, media, account, creative and production – along with great clients.

Our Baker Street Advertising village scooped up 6 Communicator and 5 Telly Awards, as two of the nation’s prestigious advertising awards announced their winners.

Below is a breakdown of the awards and the celebrated work:

Communicator Awards:

SF Giants Interactive Campaign | Gold
— “We Are Sundays
— “Two For Tuesdays
— “Day Baseball
— “Orange Fridays

SF Giants :30 TV Spot | Gold
— “Meet the Closer

NorCal Honda Online Campaign | Gold
— “Civic Reasons
— “Speed vs. Space
— “Iceberg
— “Run The World

NorCal Honda Craft in Copywriting | Gold
— “Civic Reasons

NorCal Honda Online Animation | Gold
— “Iceberg

NorCal Honda Online Promotional Video | Silver
— “Speed vs. Space

Telly Awards:

SF Giants Interactive Campaign | Gold
— “We Are Sundays
— “Two For Tuesdays
— “Day Baseball

SF Giants :30 TV Spot | Gold
— “Meet the Closer

SF Giants Interactive Film | Silver
— “We Are Sundays

SF Giants Interactive Film | Silver
— “Orange Fridays

NorCal Honda Online Campaign | Bronze
— “Civic Reasons
— “Speed vs. Space
— “Iceberg

NorCal Honda | Pre-Roll Video | “Civic Reasons”

NorCal Honda | Pre-Roll Video | “Speed vs Space”

NorCal Honda | Pre-Roll Video | “Iceberg” 

NorCal Honda | Pre-Roll Video | “Run the World” 

SF Giants | Interactive Film | “We Are Sundays”

SF Giants | Interactive Film | “Two For Tuesdays” 

SF Giants | Interactive Film | “Day Baseball” 

SF Giants | Interactive Film | “Orange Fridays” 

SF Giants | :30 TV Spot | “Meet the Closer” 

Baker Street Advertising Credits (NorCal Honda Work):
President: Jack Boland
Chief Creative Officer: Brian Bacino
Chief Strategy Officer: Don Donovan
Copywriters: Brian Bacino/Robert Leon/Sarah Inglis/Bob Dorfman/Lesly Pyle
Art Directors: Sarah Inglis/Ken Woodard
Producers: Julie Costanzo/Brody McHugh/Lauren Finerman
Senior Strategist: Howie Leibach
Group Account Director: Dan Nilsen
Account Supervisor: Christine Rodriguez
Senior Account Executive: Megan Boland
Media Director: Glenn Yajko
Media Broadcasting Supervisor: Sheila Taylor
Media Supervisor: Jena Benzel
Senior Broadcast Buyers: Shelly Kalianis/Cel Vital Bella

Production Credits (NorCal Honda Work):
Directors: Soloman Burbridge, Joshua Cox and Rob Shaw, Bent Image Lab
Partner/Executive Producer: Ray DiCarlo, Bent Image Lab
Executive Producer: Anthony Greene, Bent Image Lab
Producers: Brianna Vitale/Gabi Villasenor, Bent Image Lab
Sound Engineer: Lance Limbocker, Limbocker Studios

Baker Street Advertising Credits (SF Giants Work):
President: Jack Boland
Chief Creative Officer: Brian Bacino
Chief Strategy Officer: Don Donovan
Copywriters: Brian Bacino/Robert Leon/Bob Dorfman
Art Directors: Ken Woodard/Jason Wong
Interactive/Cinemagraph Art Director: Xavier Li
Producer: Brody McHugh
Creative Manager/Script Supervisor: Lesly Pyle
Senior Strategist: Howie Leibach
Account Supervisor: Nick Spillner
Senior Account Executive: Juliana King
Media Director: Glenn Yajko
Media Broadcasting Supervisor: Sheila Taylor
Media Supervisor: Jena Benzel
Senior Broadcast Buyers: Shelly Kalianis/Cel Vital Bella

Production Credits (SF Giants Work):
Director: Brian Bacino, Baker Street Advertising
Executive Producer: Mark Dwyer, Dwyer Productions
Director of Photography: Cliff Traiman, Little Giant Lighting & Grip
Director of Photography “Meet The Closer”: Keith Pikus
Line Producer: Jon Bowden
Editor: Alan Chimenti, Ntropic Editorial
ECD/Founder: Nate Robinson, Ntropic Editorial
Post Producer: Emily Avoujageli & Danielle Cheifetz, Ntropic Editorial
VFX Director: Aaron Vasquez, Ntropic Editorial
VFX Artists: Ethan Chang & Miguel Diaz-Rivera, Ntropic Editorial
Colorists: Chris Martin, Nick Sanders, & Kristy Navarro, Ntropic Editorial
Graphics Artist: Erica Poat, Ntropic Editorial
Flame Artist: Mark Everson & Todd Hemsley, Ntropic Editorial
Junior Flame Artist: Jerome Knight, Ntropic Editorial
Rotoscoping Producer: John Mendaros​, Ntropic Editorial
Rotoscoping Artists: Roel Elaco, Jun dela Pena, Alfred Ilagen, Ntropic Editorial
Post Assistants: Gillen Burch & Yvonne Pon​, Ntropic Editorial
Audio Mixer: Andy Greenberg, One Union Recording

Accolades, Awards, Baker Streeters, Brian Bacino, Creative Chief B2, Honda, SF Giants, Sports, Sports Marketing, Uncategorized

September 28, 2015
Lesly Pyle

What Happened in Vegas

By:

What happens in Vegas, stays in Vegas. Except this: Baker Street Advertising won Agency of the Year at the Internet Marketing Association’s IMPACT15 digital marketing conference.
 
Screen Shot 2015-10-22 at 10.54.40 AM

When two of our leaders were invited to be keynote speakers at IMPACT15 in Las Vegas, we had no idea how far this ride would take us. We were honored to have our President and Founder, Jack Boland, and our Creative Chief, Brian Bacino, reppin’ on the main stage. They presented “Together We’re Giant,” a dive into digital sports marketing, alongside our client Tom McDonald, the SVP of Marketing at the San Francisco Giants.

Screen Shot 2015-10-21 at 4.39.22 PM

And Don Donovan AKA the “Sherlock Holmes of Big Data” AKA our Chief Strategy Officer, presented “Cracking the Code of Big Data” in a breakout session. Other speakers included executives from global behemoths like Barnes & Noble Education, Oracle Data Cloud and Evite. So, yeah, we were already stoked to be a part of it.

Screen Shot 2015-10-21 at 4.39.36 PM
 
But little did we know that more things to celebrate were coming our way. In addition to winning Digital Agency of the Year, Baker Street Advertising also took home four more IMPACT15 trophies — in four distinct social media categories for three of our clients: the San Francisco Giants, Northern California Honda Dealers and Sun-Maid.
 
Baker_Street_IMPACT15_Awards_9.2015
 
Community Engagement Leadership Award

San Francisco Giants: “Big Speech” as seen below:
 

 
Best Use of Twitter
San Francisco Giants: “Together We’re Giant”
 
Facebook Customization Award
Northern California Honda Dealerships: “#AskAnyHondaDriver Testimonial Campaign”
 
YouTube Informational Award
Sun-Maid Raisins: “Snacktivities”
 
Check out the case study videos for the three winners listed above here: https://www.bakerstlabs.com/proof/
 
So how do we think it happened?
 
According to BSA Prez Jack Boland: “Our approach to marketing and our mantra is: ‘Discovery. Creativity. Proof.’ From insight to strategically-sound creative to concrete results, winning these awards is a testament to our unique model.”
 
BSA’s Chief Creative Officer, Brian Bacino, adds “This show is about getting results. Which we did, but I also think the judges couldn’t resist falling in love with the creative.”
 
Fellas, your staff agrees. And couldn’t be more excited about it.
 
Here’s a little more info on the Internet Marketing Association (IMA) and IMPACT15:
 
IMPACT15 is a three-day global conference focused on how to get your customer’s attention through innovation.
 
IMA is one of the fastest growing Internet marketing groups in the world, with more than 1,000,000 professional members in fields including sales, marketing, business ownership, programming and creative development. It provides a platform where proven Internet marketing strategies are demonstrated and shared to increase members’ value to their organizations. www.imanetwork.org
 

Accolades, Awards, Brian Bacino, Creative Chief B2, Honda, SF Giants, Sports, Sports Marketing