Sarah Inglis & Bob Dorfman, Author at Baker Street
© Copyright 2021
Baker Street
March 31, 2020
Sarah Inglis & Bob Dorfman



Little known fact: the biggest city in Northern California is not San Francisco, it’s San Jose. Which also happens to be the Bay Area’s richest market, thanks hugely to all those Silicon Valley movers and shakers.

So why would any touring music act skip a chance to play in this lucrative market’s premiere entertainment venue—SAP Center at San Jose?

Well, with a new arena—Chase Center—just open in San Francisco, the marketing team at SAP Center was concerned that tour managers would be blinded by the shiny lights of SF and pass up the smart money in San Jose.

That’s where we came in, with an eye-catchingly fun and informative print campaign in the music trades, mapping out all the advantages of SAP Center: years of live event experience, a young, rich and passionate fan base, easy arena access, and profitability through the roof.

Using a playfully-stylized California travel map format, and starring SAP Center’s power booking duo, Steve Kirsner and James Hamnett—a well-known pair in the music biz nationwide—we center on the importance of San Jose through a variety of genres and costume changes.

How can any act say “no way” to San Jose after this?

Baker Street Advertising Credits:
Co-Chairman/CEO: Don Donovan
Co-Chariman/Founder: Jack Boland
Chief Creative Officer: Brian Bacino
Copywriter: Bob Dorfman
Art Director: Sarah Inglis
Illustrator: Ryan Ruiz
Design Studio and Production Manager: Jeff Teator
Senior Account Manager: Sarah Danaher
Assistant Account Executive: Jordan Leet

Client Credits:
Vice President, Booking & Events: Steve Kirsner
Director of Booking & Events: James Hamnett
Arena Marketing Manager: Megan Ebeck
Creative Services Manager: Whitney Hallock
Vice President, Marketing and Digital Marketing: Doug Bentz
Director of Marketing: Casey Leppanen


May 15, 2017
Sarah Inglis & Bob Dorfman

Mariani’s Probiotic Prunes Deliver a 1-2 Punch to Pills and Yogurt


Despite “probiotics” being a buzzword, there’s been a lot of confusion in the category. So when Mariani asked BSA to help launch the world’s first Probiotic Prunes, we strove for transparency.

We challenged consumer notions of probiotics by directly addressing our two biggest competitors — yogurt & pills. Creating several online videos, we demonstrated why Mariani’s Probiotic Prunes offered a better route to good digestive & immune health — one that didn’t include yogurt’s high sugar content or add to consumer pill fatigue. And to pique viewers’ curiosity, we leveraged a few bizarre visuals and injected some humor into the messaging.

Here’s our launch spot:

And two shorter spots that narrowed in on our major probiotic competition. In this version, Mariani warns against a Pillpocalypse:

And here, Mariani takes a swing at probiotic yogurt:

The videos led to a landing page with more in-depth explanations of the product benefits:

Baker Street Advertising Credits:
Chief Creative Officer: Brian Bacino
President: Jack Boland
Chief Strategy Officer: Don Donovan
Copywriter: Robert Leon
Art Director: Sarah Inglis
Producer: Brody McHugh
Senior Strategist: Howie Leibach
Senior Account Executive: Juliana King

Production Credits:
Director of Photography: Cliff Traiman, Little Giant Lighting & Grip
Editor/Animator: Darren Orr, Beast
Sound Engineer: Andy Greenberg, One Union Recording Studios

Digital Marketing