I guess we’ve had a few things on our mind. When we won an ADDY for our “Honda is Family” multi-media campaign earlier this year we were like: “Yeah!!! Great win!” Then we went to the award show in March. Almost nobody came. COVID kicked in and the following week we were all on lockdown. Nobody was in the mood to celebrate. But a few months later we look back and realize: “Yeah! That was a great win!” And, ironically, the message has never been more relevant: No matter what may come, you count on family. And California families count on Honda. Just ask anyone who owns a Honda.
“Father and Son” :30
An epic road trip turns into a 15-year-long tradition. And the Honda Accord is always there. But blink and you’ll miss it.
“Neighborhood Pride” :41
An entire neighborhood reminisces as a 16-year-old embarks on her first solo drive in a new Honda Civic.
“Winning on the Road” :30
A team of undersized basketball players gain a competitive edge from the superior sound system of a Honda Pilot.
“Save the World” :30
This is Susan. Susan really, really, really, really cares about the environment. That’s why Susan drives a Honda Insight Hybrid.
In-Dealership Point-of-Sale Posters:
Credits, Baker Street Advertising:
Co-Chairman/CEO/Strategist: Don Donovan
Co-Chairman/Founder: Jack Boland
Chief Creative Officer: Brian Bacino
Copywriters: Brian Bacino/Lesly Pyle
Art Director: Ken Woodard
Producer: Brody McHugh
Director of Client Solutions: Christine Rodriguez
Senior Account Executive: Sarah Danaher
Media Director: Glenn Yajko
Broadcast Director: Shelly Kalianis
Media Supervisor: Jena Benzel
Senior Broadcast Media Buyer: Cel Vital Bella
Assistant Media Buyer: Indira Valladeres
Director, Brian Bacino, Baker Street Advertising
Executive Producer, Jed Mortenson, Waypoint Films
Director of Photography: Kevin Emmons
Editor: Alan Chimenti, Ntropic
Colorist: Chris Martin, Mission Film & Design
Flame Artist(s): Ethan Chang, Deron Hoffmeyer, Ntropic
Executive Producer: Luke Watson, Ntropic
Producer: Emily Rivvers, Ntropic
Sound Engineer: Andy Greenberg, One Union Recording