Guess Who’s Coming?
That’s the question Baker Street posed to the Bay Area in our integrated digital, outdoor, and experiential campaign for this year’s College Football Playoff National Championship at Levi’s Stadium.
Our first step was to create an iconic poster and outdoor design, seen in the video below, that helped communicate that the National Championship game was actually the result of a playoff system involving the top 4 teams. This is only the 5th time the National Championship has been decided by the Playoff system.
The visual language of the campaign practically challenges fans to fill in the brackets, in their own mind, and make their own predictions. The design inspired a campaign where we literally asked fans to place the logos from the top 25 teams in the country, into the final four, and then make their predictions for the big game.
Did you guess right?
Baker Street Advertising Credits:
President: Jack Boland
Chief Creative Officer: Brian Bacino
Chief Strategy Officer: Don Donovan
Copywriter: Bob Dorfman
Art Directors: Corey Stolberg/Jason Wong
Producer: Brody McHugh
Creative Manager: Lesly Pyle
Design Studio and Production Manager: Jeff Teator
Group Account Director: Dan Nilsen
Account Supervisor: Nick Spillner
Media Director: Glenn Yajko
Media Supervisor: Jena Benzel
Senior Broadcast Buyers: Shelly Kalianis/Cel Vital Bella
Director: Brian Bacino
Executive Producer: Michael Pickman-Thoon, Rough House Editorial
Director of Photography: Cliff Traiman, Little Giant Lighting & Grip
Editor: Michael Pickman-Thoon, Rough House Editorial
Colorist: Roger Krakow, Rough House Editorial
Motion Graphics: Eric Stafford, Rough House Editorial
Post Producer: James Hagedorn, Rough House Editorial
Audio Mixer: Jeremiah Moore, Rough House Editorial