The 2016 NBA Finals pits the Golden State Warriors against the Cleveland Cavaliers in a much-anticipated rematch of last years Finals, won by the Warriors. But theres another big-time battle happening in this series. The shoe-off between Nike and Under Armour. Athletic apparel giant Nike recently signed Clevelands king, LeBron James, to a lifetime endorsement deal. But up-and-comer Under Armour has on their team the Warriors Stephen Curry, the NBAs MVP the last two years, and the games most thrilling player since Michael Jordan. Whos going to win the merchandise match-up?
I recently offered up my opinion in a story for CBS News: